Book a Demo
Book a Demo
Tom Lavery

CEO & Founder at Jiminny Inc

Tom Lavery
CEO & Founder at Jiminny Inc

The one about challenges & goals

A challenge feels very present, gritty, like walking through thick mud, something you’ve got to get through.

But

A goal feels far reaching, optimistic, like shooting for the stars, there’s something to aim for.

As you’re in discovery mode, be careful not to assume your buyer aligns themselves with one or the other.

They may represent similar things, but they feel very different.

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