There’s that song on the radio again.
The number one song from the latest box office hit.
It was an alright song.
Until you saw the movie.
Then it took on a whole new meaning. And now you can’t stop playing it.
“Our buyers have done all the research before they speak to a salesperson”
But there’s a difference between absorbing information and truly understanding it.
Our buyers may be better informed than ever before.
But there will always be an opportunity to bring new meaning to something they already know.
How will you deliver a meaningful experience for your buyer today?