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Tom Lavery

CEO & Founder at Jiminny Inc

Tom Lavery
CEO & Founder at Jiminny Inc
May 02, 2019 1 min read

The one about the wrong targets

It’s your first week as an SDR. You’ve got a target to book 5 meetings.

You need to pick up the phone.  But what if someone answers. You’re bound to mess it up.  You won’t get the meeting.

You’ll fail.

You’ll feel shitty.

But, what if I said your first target is to hold 10 bad calls. Do you feel better now?  You can do that right? Good.  Get dialing.

The first target is the most important one. It’s the one that builds confidence. Confidence leads to higher targets. Higher targets lead to amazing results.

Are your team’s first targets the right ones?

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