REPORT
Is sales coaching a luxury or a priority?
July 12, 2022
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Sales coaching works
Research has shown that consistent sales coaching creates measurable results in sales rep performance. But under 40% of teams have yet implemented a formal or dynamic sales coaching program.
In our report ‘Is sales coaching a luxury or a priority’, we dig into a variety of research, studies and surveys to explore:
- What is sales coaching?
- What are the reasons why you should coach your sales reps?
- Why is sales coaching essential?
- What obstacles can you expect to face?
- What do sales experts have to say about coaching?
